John Lewis Ad: Sisterly Christmas Spirit

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Post on Nov 14, 2024

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The John Lewis Ad: Sisterly Christmas Spirit and Why It Hits Us Right in the Feels

Every year, we eagerly await the John Lewis Christmas advert. It's a tradition, a ritual, a heartwarming escape from the holiday chaos. And this year, they've done it again! The 2022 ad, "The Beginner's Guide to Growing Up," isn't just a sweet story about a little girl and her older sister; it's a poignant reflection on family, love, and the magic of Christmas.

A Simple, Yet Powerful Story

The ad follows a young girl, Lily, as she navigates the ups and downs of growing up with her big sister, Maisie. We see their everyday squabbles, moments of shared laughter, and heartwarming gestures of support. The narrative unfolds like a slideshow of childhood memories, punctuated by the beautiful soundtrack "Together in Electric Dreams" by the synth-pop duo, "The Human League."

More Than Just a Cute Ad

What makes this John Lewis ad so special is its ability to tap into our deepest emotions. We see ourselves in Lily and Maisie, remembering our own sibling bonds and the bittersweet moments of growing up. It's a reminder of the importance of family, the unique connection between sisters, and the enduring love that transcends age and time.

The Power of Sisterhood

The ad subtly highlights the nuances of sisterhood. It's not always sunshine and rainbows; there are arguments, jealousy, and moments of frustration. But through it all, there's an unbreakable bond, a deep understanding that only sisters share. It's the kind of connection that makes you laugh, cry, and feel utterly loved.

The Magic of Christmas

The ad beautifully captures the essence of Christmas: a time for togetherness, forgiveness, and appreciating the simple joys of life. The final scene, where Lily and Maisie share a heartwarming moment with their parents, reminds us that even when we grow up, the love and warmth of family remain constant.

More Than Just a Commercial

The John Lewis Christmas ad is more than just a clever marketing campaign. It's a piece of art, a cultural touchstone, and a beautiful reminder of the things that truly matter. It resonates with us because it reflects our own experiences, our own emotions, and our own desire for a little bit of Christmas magic.

So, grab a tissue, settle in, and let the John Lewis ad 2022 take you back to those precious childhood memories. It's a story that will stay with you long after the jingle bells stop ringing.