John Lewis 2024 Christmas Ad: Review & Thoughts - Is it a Hit or a Miss?
The John Lewis Christmas ad is a yearly tradition, a warm hug in a mug of hot chocolate that signals the start of the festive season. But 2024? Well, things are a bit different. John Lewis has decided to ditch the heartwarming story and go for something...well, a little more out there.
So, what's the deal with the 2024 ad? It's a whimsical animation featuring a talking, dancing penguin who's desperately trying to learn how to ride a unicycle. The penguin's struggle is punctuated by hilarious pratfalls and endearing determination.
A Refreshing Change or a Big Flop?
This is a bold move from John Lewis. No more tear-jerking stories about unlikely friendships or heartwarming family moments. Instead, we get a playful, comedic take on Christmas.
Some people are loving it. The animation is super cute, the penguin is a charismatic little dude, and the humor is genuinely funny. It's a refreshing change from the typical John Lewis sentimentality.
Others are not so keen. They miss the heartwarming stories and emotional connection. They argue the penguin ad is too silly and doesn't capture the spirit of Christmas in the same way.
Is it a Success?
It's too early to say definitively whether the 2024 ad is a success. We'll have to wait and see how the public reacts. But, one thing's for sure: John Lewis is definitely shaking things up.
It's a brave move and could signal a shift in the way brands approach Christmas advertising. The world is changing, and perhaps people are looking for something a little more lighthearted during the holidays.
The 2024 John Lewis Christmas ad is an interesting experiment. Will it be a cultural phenomenon? Only time will tell. But it's certainly got everyone talking about John Lewis this Christmas.
What do you think? Hit or miss? Let us know in the comments below!