Cross Can't Save This Prime Video Mess
So, Prime Video's got a new superhero show, Cross. Sounds cool, right? Wrong. This ain't your friendly neighborhood Spider-Man; it's more like… a grumpy, poorly-written Spider-Man stuck in a mud puddle. And Cross alone can't fix the bigger problem: Prime Video's overall content strategy needs a serious overhaul.
The Problem with Cross
Let's be honest, the show is kinda… clunky. The plot feels like it was written by committee, jumping all over the place without a clear direction. Remember that feeling when you're trying to assemble IKEA furniture without the instructions? Yeah, that's Cross. The action scenes, while plentiful, lack the punch and excitement you'd expect from a superhero series. It's like they poured all their budget into explosions and forgot about, you know, good storytelling.
Weak Character Development
The characters are equally flat. We're supposed to care about this dude, Cross, but he's just… there. No real depth, no compelling backstory, no emotional arc. He's a superhero in name only. It's frustrating! You invest time, hoping for a payoff, and then… nothing. That's a major letdown for any show, let alone one with so much potential.
A Bigger Problem Than One Show
But Cross isn't the sole culprit here. It's a symptom of a larger issue plaguing Prime Video. Their content is all over the place. They're trying to be everything to everyone, resulting in a scattered and ultimately unsatisfying viewing experience. One minute they're pushing high-brow dramas, the next they're serving up low-budget reality TV. It lacks cohesion, a clear brand identity.
What Prime Video Needs To Do
Prime Video needs to focus. Seriously, less quantity, more quality. Invest in fewer, better-written shows with strong characters and compelling narratives. They need to identify their niche, their thing, and stick to it. Are they aiming for prestige dramas? Superhero epics? Comedies? They need to decide and build from there.
Finding Their Niche
Think of HBO – they know their audience and deliver consistent quality. Netflix, despite its recent struggles, still has a massive library that caters to a variety of tastes. Prime Video needs to find that sweet spot, that unique selling proposition, that makes people say, "I need to watch what's on Prime Video." Cross just highlights how far they are from that goal.
Conclusion: More Than Just a Superhero Problem
Cross is a missed opportunity. It's a superhero show that fails to deliver the thrills and emotional connection necessary to keep viewers hooked. But it's a symptom of a broader problem—Prime Video's inconsistent content strategy. Until they figure out what they actually want to be, shows like Cross will continue to fall flat, leaving viewers frustrated and searching elsewhere for their entertainment fix. They need a serious re-evaluation, and frankly, a whole lot of better storytelling.